Implementing New Strategies for BOP Projects
One important concept to address in the strategy implementation process
is the idea of innovations in creating new products to serve customers
considered at the Bottom of the Pyramid (BOP). Olsen and Boxenbaum, as
well as Epstein, discuss the unique challenges for these types of
projects, and the barriers in organizational acceptance of required
changes. These barriers to changes in strategy exist in BOP as well as
other types of sustainability implementation strategies.
For this discussion:
Choose two of the barriers to implementation discussed in the unit
readings, and apply them to the strategy implementation project you are
Provide an example of how this barrier might be a challenge in the
organization, and provide some practical solutions for removing this
barrier in order to successfully implement a sustainable strategy.
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