From Disney Live Action, director Jon Favreau’s all-new “The Lion King” journeys to

the African savanna where a future king is born. Simba idolizes his father, King Mufasa,

and takes to heart his own royal destiny. But not everyone in the kingdom celebrates the

new cub’s arrival. Scar, Mufasa’s brother—and former heir to the throne—has plans of

his own. The battle for Pride Rock is ravaged with betrayal, tragedy and drama,

ultimately resulting in Simba’s exile. With help from a curious pair of newfound friends,

Simba will have to figure out how to grow up and take back what is rightfully his.

The all-star cast includes Donald Glover as Simba, Beyoncé Knowles-Carter as Nala,

Chiwetel Ejiofor as Scar, James Earl Jones as Mufasa, Billy Eichner as Timon and Seth

Rogen as Pumbaa.

1) What will be your integrated marketing concept incorporating public relations,

advertising and other vehicles of communication into your marketing mix? Your

campaign should reach the Millennial and Generation X demographic.

a. Provide your concept/theme(s) first followed by a timeline of campaign

execution including type of communication you will involve.

i. Be sure to provide a rationale for why use that vehicle of

communication for your campaign.

ii. In bullet points, please discuss the examples of media outlets (TV,

social media, print, out of home) that will reach your national

audience within your campaign concepts for Public Relations and

Advertising. Be Specific

A Major US Airline: A had to clean up its image after having the worst on time

performance and customer satisfaction of any other US airline. Sited for the poor

customer service from airline employees and unnecessary added on fees.

Please answer the following: Identify only One key stakeholder in a three-column table.

Include (a) the stakeholder in one column; (b) in another column, two or three

communication messages with campaign idea; (c) in a third column, specific approach to

communicate to your stakeholder. For example, if you suggest advertising, please be very

specific about the theme and type of marketing vehicle as part of an advertising approach

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